Product Introduction: Black Bean Brownie Mix
It’s time for some healthy baking.
I set a goal one year ago that I wanted to sell a product before May 2015 (my dietetic internship & masters degree graduation date). Andrew and I brainstormed product ideas: granola bars, nut butters, pre-made cookies…
But I would walk down the grocery store aisles and see so many granola bars and nut butters and healthier cookies. I wanted to sell a product that was different. Something that everyone wasn’t already doing.
Then I started thinking about how the most searched recipes on my blog are for bean-based desserts. That’s when I decided I wanted to make a black bean brownie mix. A brownie mix so chocolaty and fudgy that you couldn’t eat it without a glass of cold milk.
I began the recipe development process in August. It was right after I released the Cookie eCookbook. I would consider the ebook a product and I loved writing, photographing and formatting it, but I wanted to sell a product people could actually hold…that I could actually hold.
After about 2 months (August & September) of recipe testing, I had a brownie that lived up to my fudgy dreams. Andrew worked on ordering the packing materials and ingredients in October. Then on November 1st we were in a commercial kitchen packaging our mixes. I can think of no better way to welcome the season of holiday baking.
And now, the mixes are ready to be shipped to your door.
The packaging process was quite the experience. There were numerous “let’s cook” Breaking Bad references made.
Seriously though, we learned a lot.
Like that Andrew should always check my math because converting cups to pounds is hard (for me). Our plan was to make 210 bags of brownie mix. We ended up making 110 brownie mixes because I miss calculated the amount of almond flour and chocolate chips we needed. We packaged and packaged and then ended the night with a celebratory margarita run.
There were a ton of things I didn’t think about, but overall we learned so much and we’re thrilled with how the 110 bags of brownie mix turned out. I’ve tested a couple bags and they are perfect. I can’t wait for you to try them and see what you think.
Since we only made 110 bags, I’m not sure how long it will be before we are out of stock. We’ll see how it goes. Fingers crossed we’ll be back in a commercial kitchen making another 100+ mixes soon.
Click here –> to purchase the Black Bean Brownie Mix (and to see a video of me whipping up a batch).